Santiago

Co-founder and creative director

Guillermina

Co-founder and creative director

I’m an audiovisual communicator and creative strategist with a background in filmmaking, branding, and visual storytelling.
I work at the intersection of strategy and expression, helping brands find a clear, authentic voice and translate it into meaningful digital and audiovisual experiences.
Born in Argentina, currently based in Rome.

I’m an audiovisual communicator focused on content creation, digital strategy, and storytelling.
I approach each project with sensitivity and structure, combining creativity, production, and execution to build genuine connections with audiences.
Born in Argentina, currently based in Madrid.

Genus is a creative studio born from the need to build communication that feels real.
We help brands discover their essence and express it across every digital and audiovisual touchpoint.